Ecommerce email marketing KPIs
Understand what each KPI measures, how to calculate it and how to use it without confusing attribution with incremental impact.
Look up your domain’s DKIM key using its selector. Inspect the TXT record, CNAME aliases and public key format.
Public records queried through Cloudflare.
Open the original source of an email sent by your platform. In DKIM-Signature, s= gives the selector and d= gives the signing domain. A provider can use several selectors; there is no universal selector.
We query TXT at selector._domainkey.domain, following up to eight CNAME steps. We inspect tags, RSA or Ed25519 key type, format, revocation and RSA length. No records are changed.
s=selector1; d=example.com
selector1._domainkey.example.comA readable key does not prove your emails are signed correctly. For an actual delivery, check Authentication-Results in the received message for dkim=pass. Sender alignment is handled by DMARC. If nothing is found, check the selector before changing DNS.
No. DKIM signs messages. DMARC checks SPF or DKIM alignment with the visible sender domain and publishes a policy.
No. Only the domain and selector are needed. The lookup reads the public key in DNS.
It depends on the TTL and resolver caches. After editing DNS, wait for the previous TTL to expire and check again.
Understand what each KPI measures, how to calculate it and how to use it without confusing attribution with incremental impact.
A practical guide to selecting, connecting and prioritising email flows by customer stage and available data.
A practical ecommerce email guide: what to build first, how the pieces connect and what to measure at each stage.