Email marketing guides

Guides to planning, segmentation and measurement for your store, with examples and practical criteria.

Ecommerce email marketing guide

A practical ecommerce email guide: what to build first, how the pieces connect and what to measure at each stage.

Explore annotated examples to understand each email’s purpose, audience and how to adapt the idea to your brand.

Understand what each KPI measures, how to calculate it and how to use it without confusing attribution with incremental impact.

Turn segmentation into useful rules for deciding what to send, to whom, when and why.

Guide with screenshots for giving access to Klaviyo, choosing the role, accepting the invitation and changing permissions.

Where to add or change your Klaviyo card, what details you need and what to check if a payment fails.

Set up your Klaviyo sending domain: choose the subdomain, add the DNS records, verify and activate.

Connect WhatsApp Business to Klaviyo: prepare your number, set up Meta Business, verify your business and check consent.