Email marketing automations

Explore welcome, cart, post-purchase and win-back flows, including the conditions each journey needs.

Ecommerce email flows

A practical guide to selecting, connecting and prioritising email flows by customer stage and available data.

Examples, logic and decisions for a relevant, measurable abandoned cart sequence that does not always rely on discounts.

Design a welcome journey that delivers on the signup promise and reflects each subscriber’s actual customer stage.

Connect the post-purchase experience to useful information, reviews and future purchases while respecting the real order status.

Build winback around the repurchase cycle and customer context, not one fixed delay for the entire list.

Design browse abandonment messages using valid signals, identified users and rules that prevent overlap.