Ecommerce email marketing KPIs
Understand what each KPI measures, how to calculate it and how to use it without confusing attribution with incremental impact.
Bring DNS records, mail reception settings, SPF and DMARC configuration into one check. See what to investigate next.
Public records queried through Cloudflare.
The check combines A, AAAA, MX, NS, SOA and CAA with SPF and DMARC analysis. Results are presented separately: a missing CAA record or lack of IPv6 does not by itself make a domain misconfigured.
An MX record of 0 . is a Null MX: it declares that the domain does not accept email. This differs from publishing no MX record. The tool reads these records but does not open an SMTP connection to the servers.
First confirm that you checked the correct domain. Then review syntax errors, duplicate SPF records and unexpected inherited policies. If a query cannot finish, retry before deciding a record is missing. Keep a sender inventory before editing DNS.
This check covers DNS and published authentication settings. It does not measure reputation, blocklists, website speed, TLS certificates or inbox placement. It does not generate a health score: consistent settings cannot guarantee acceptance or inbox placement.
It is free and requires no registration. Check one domain at a time. Usage limits help keep the service available.
No. It reads public records. It does not request access to your email account or change DNS. The queried name is sent to Cloudflare’s public resolver to obtain the answer.
Understand what each KPI measures, how to calculate it and how to use it without confusing attribution with incremental impact.
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